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Meet 8th District
Candidate for Congress Reid Ribble!
Ribble Sits Down with Scoop's Soderberg for In-Depth Interview
by Carl Soderberg CS-Thanks for taking time out from both your campaign and the demands of business to sit down with The Inside Scoop. Since it is early the campaign, many of our readers haven’t heard you speak or visited your website yet. Before we discuss specific issues, can you give us a brief sketch of your background & biography? RR-I’m a third generation and lifelong Northeast Wisconsin resident. I was born in Neenah, WI and graduated in 1974 from Appleton East High School. I attended Grand Rapids School of Bible and Music with the intention of going into full time ministerial work. I decided to follow in my father’s footsteps however by joining the family roofing business in 1976 and eventually rose to become president of the company in 1981. I own and operate one of the most successful roof construction and consulting companies in the United States. I’m member of a number of contractors’ associations, the National Roofing Contractors Association (past president), the Wisconsin Roofing Contractors Association, the U.S. Chamber of Commerce, Fox Valley Chamber of Commerce, the National Association of Home Builders as well as the Brown County and Outagamie County Home Builders Associations. I’m very active in my local community, as well. For more than twenty years I was the head Varsity Volleyball coach at Appleton East High School. I served two terms as a Director of WEMI radio, two terms as a Director of Life Promotions and one term as Chairman of the Board of Life Promotions. Currently, I serve on the corporate board of directors for the YMCA of the Fox Valley. I’ve been happily married to my wife DeaNa for 34 years and have two children and two grandchildren. CS-Tell our readers how you decided to run for Congress. Was it a long, drawn-out thought process, slowly evolving to a decision, or did one or two events or issues inspire a quick decision? RR- I had no political intentions until recently. I became increasingly alarmed at the direction our nation is heading and the policies that are coming out of Washington DC. I decided I needed to try and do my part to ensure our state and nation do not head down an unwise, irreversible path.CS- How do you respond to the inevitable criticism that your lack of experience in government, for example at the local or state level, will minimize your effectiveness if elected?RR-I’m proud of the fact that I haven’t served in government and proud of my record growing a small business over three decades. I don’t think it minimizes my effectiveness at all. Meeting a budget, making payrolls, meeting deadlines and product standards for 20 years is something that government only wishes it could accomplish. It’s something that has yet to happen in Congress—a government program that’s under budget, on time, and more effective than initially intended. But that’s what I’ve done as a successful small business owner. We need different perspectives and voices fighting for us in Washington DC if we’re going to change anything. Quite frankly, I don’t believe that the professional and experienced politicians we keep sending to Washington have done a very good job so maybe it’s time to change who we send to Congress. I believe I can be a strong, principled and effective voice.
CS-What lessons have you learned about government & politics from your years in the roofing business, as well as your involvement in Roofer & Builder professional associations (Chamber of Commerce, Home Builders, etc.)? RR-I’ve learned many government regulations are over-burdensome, unnecessary, and costly. And that those costs are ultimately paid by each and every one of us as consumers and taxpayers. Government has its place and its role to fill but somewhere that vision has become clouded. The fact that the federal government is essentially the largest automaker, insurer, bank, and home lender in the country is alarming. This is especially true when you consider that the government has not been able to manage its own budget and has run deficits for decades. CS-Two main issues are currently the focus of our national politics: health care, and the economy. I’d like to start with health care. I know you haven’t released a set of specific positions & proposals regarding health care yet, but explain your overall philosophy regarding health care legislation and reform. RR-We need to have healthcare reform, but we shouldn’t have that reform be in the form of a government takeover. We need insurance reform and legal (tort) reform to reduce the costs that come from defensive medicine. Doctors are ordering costly tests simply to protect themselves in the event of a lawsuit. We all have to pay the costs of those medically unnecessary tests and procedures in the form of higher insurance premiums. We need to increase competition at every customer interface with the medical industry but not by having government be a competitor. Government’s role is to regulate industry not to regulate industry and then compete in that industry at the same time. If I learned anything in my years as a coach in how to get positive outcomes, it is that you can’t be a player and referee at the same time. Imagine any industry that could do that. Do you really believe that prices would go down? On its face it is ridiculous. CS-Would it be accurate to say your views on health care, especially health insurance, are mostly formed by your experience running your business? What other factors have shaped & influenced your views on health care? RR-Partially accurate. As a business owner health insurance costs have constantly been a factor in my operations, employment and costs. I’ve shaped my viewpoints both on the employer and cost side of the equation. But I also have the perspective of the end user—I’m a middle aged guy, I’m not as spry as I once was and my family and I have had to deal with the healthcare system like millions of other Americans—from the waiting room of the doctor’s office and the help line with the insurance company. Adding to this personal experience is my analytical and inquisitive personality and nature. I study, read, and investigate topics from a number of viewpoints. All of these serve to shape my thoughts.
CS- Have you formulated any specific positions & proposals regarding health care yet?RR-I touched on this a little earlier when talking about tort reform but some additional follow up would be that we need to allow competition across state lines, find a way to guarantee insurance for people with pre-existing conditions, allow for the portability of health insurance, incentivize and empower people to make healthcare and lifestyle decisions that work for them at the personal level instead of the macro level like many of these plans, and make insurance a much more personal endeavor by over time decoupling it from the workplace. Losing your job is horrifying not only because you’ve lost a source of income but also because in many cases you just lost your health insurance too. We need to fix it, but we don’t need to eliminate the whole system and let Washington DC become our physician. CS-At the Meet & Greet sponsored by the Outagamie County Republican Women in August, you emphasized how government “reform” of health care has led to uncontrolled spending, increased the price of medical services, and created unintended (negative) consequences, all without solving the problems it was intended to address. When you urged “private sector cures” for the current problems in health care, what private sector cures did you have in mind? RR-Increased competition in the insurance market by allowing customers to purchase coverage across state lines, and allow them to pick the aspects of coverage that is right for them and their family. We have it for car insurance, but not for health insurance. Why not? The Swiss have a system that is entirely private, no ‘public option’, and yet all citizens have coverage. There would need to be some adjustments made to such a system but there are a number of attractive aspects of the Swiss model that demonstrate adjustments that can be made to improve our system without scrapping the entire system and replacing it with socialized medicine. CS-Despite the high quality of health care, there are problems in the system which need addressing - like pre-existing conditions, “dumping,” portability, etc. Can private sector cures address these kinds of problems? If so, how? And if not, what government program(s) could legitimately address these problems? RR-Yes, the private sector or existing programs can manage many of these issues with a few adjustments. Transitioning away from an employer based system to an individual based system will alleviate the portability issue. Having shared risk pools, like exist with car insurance, will go a long way to help cover those with preexisting conditions. And for those individuals who are low income allowing them to buy into the Medicaid program for coverage can cover many individuals. We do not need to create a massive new bureaucracy with thousands of government employees to fix healthcare. Doing that will not fix the problem, it will make it worse. Congress helped create the mortgage and financial crisis, do we want to put them in charge of our healthcare decisions? Consider the unfunded liabilities in the Social Security and Medicare programs, do we really want another place where government inefficiencies add to the national debt? Kicking the proverbial fiscal can down the road at the whims of politicians seeking reelection is no way to run healthcare, but that is what will happen with time if these Democratic proposals go through. CS- Does the national government have a legitimate role in trying to address the problem of the uninsured?RR-Yes, it needs to play a role, but not the role that the Democrats are pushing in Washington DC. The federal government has the ability to eliminate regulations on insurance across state lines, allowing insurance coverage to stay with an individual, not a job. It can create rewards or incentives for healthy lifestyles and positive results from doctors, and can establish the framework for private, affordable coverage for low income individuals and those with preexisting conditions. CS-Do Wisconsin’s state level programs that insure the otherwise uninsured, like Badger Care and Senior Care, provide a model to be emulated by the Federal government? RR- Sure, but only to a point. I almost always prefer private solutions, yet I also accept the fact that state government can play an important role. As a general principle I prefer state and local government solutions over federal government solutions. Government that is close to the people is more accountable to the people.CS-And finally, are there any elements of Obamacare which you support? RR-Obamacare seems like it is a continually evolving position, depending on what Nancy Pelosi and Harry Reid are talking about any given day, but yes there are elements where common ground exist. We all can agree that costs are out of control, portability is a problem and the problems with pre-existing conditions are well known. The fundamental, unwavering disagreement, though, is whether government should regulate healthcare as well as compete with private companies as a participant. That is a recipe for out of control subsidies and over-burdensome regulations. CS-Reading your website and hearing you speak, it seems clear to me that Fiscal Conservatism is the core of your message, and the driving force of your campaign. At the Meet & Greet in August, you said your top legislative priorities would be “Stop borrowing money, stop spending money, and stop taxing people.” Not borrowing money would mean balancing the budget, I assume by a combination of increasing revenue and decreasing spending. Generally, what measures would you support to increase government revenue? RR- Growing the economy as a means of increasing revenue would be the only way I would support adding additional dollars to the federal government. I don’t believe the government needs additional revenue through increased tax rates and taxation. We’ve recently had periods of unprecedented economic growth in this country and whether during boomtimes or downtimes somehow government is always looking for more money. A politician with an unlimited checkbook is like my six year old grandson in a candy store…they’ll take everything in the store. Taxing more is not the answer to our economic woes; we cannot tax our way to prosperity as a nation.
CS- Are there specific taxes you would change (increase, decrease, or eliminate) in order to increase revenue to the government? The tax code has grown so over-complicated, is it politically feasible - even possible - to just throw it out entirely and start over from scratch? Is it possible to significantly reform it without making it more complex and difficult to understand & implement?RR-I like the concept of a flat tax but I don’t know if it is feasible to scrap the entire system and start over from scratch. Even Reagan’s ‘simplification’ of the tax code when he was President where he closed loopholes and other items added thousands of pages to the code. I don’t think the simplification of the code is the primary issue though, it’s the end result that matters. Are the American people paying more or less to the federal government? Are they allowed more or less personal freedom to determine their own options? Is the federal government more or less intrusive into the lives of the American people or not? Those are the important issues at the end of the process, not the length of the legislation. Would I like for a bill to be short and clear and easy to understand in order to reach those end objectives? Absolutely. But would I be willing to put up with a longer and more complex piece of legislation that creates the expansion of personal liberty? Absolutely. CS-Is there any way to make the tax code simpler and easier to use, while still generating increased revenue? RR-Sure, as I mentioned above a flat tax would improve the citizens understanding of tax law, increase revenue to the government, and minimize special interest money’s impact on policy. Right now the tax code is hopelessly complex. The complexity was highlighted recently as we watched first hand one Obama appointee after another having tax reviews that came back unfavorably. If the Secretary of the Treasury couldn’t do his taxes correctly what does that say about the system? Or even worse, right now the Chairman of the House Ways and Means Committee, the committee in Congress that literally is in charge of writing this nation’s tax laws, is under investigation for not paying his taxes! It’s astounding. I do not believe that all of these people were trying to cheat the government. They, along with millions of Americans each year have been trapped by an IRS interpretation of a tax code that is understood by all to be unreadable. I think that it is essential to good government that any law, tax related or otherwise be written in simple language, and easily understandable by anyone who does not have a law degree. As the tax code gets simplified, the number of deductions and special interest give backs is reduced. There is a net increase in revenue to the government that for the first time is fairly applied to all tax payers. Right now Speaker Pelosi is sending out trial balloons about a VAT tax. This is a bad idea on so many levels. VAT taxes are insidious because most of the tax is hidden, they raise costs on all products and services dramatically, and it is by nature regressive. VAT taxes hurt consumers and business alike and will only serve to further damage a fragile economy. CS-On the spending side or the ledger, how would you cut spending - by eliminating entire programs, or reducing all programs by a certain percentage, or some combination of approaches? RR- A combination of both approaches as appropriate. I much prefer cutting spending and eliminating programs instead of increasing taxes. Right now the citizens of this country pay for duplication of services across the board. City, county, state and federal governments all want to control everything. Taxpayers end up paying for this duplication over and over. For example, we have local school boards, state departments of education and a federal department of education. Do we really need this much oversight? If so how come the results are so discouraging? It’s time for all of us to start thinking critically of how to maximize efficiency and reduce duplication.CS-You’ve criticized the President’s “Stimulus” program for not reviving the economy. Can the government revitalize the economy, or should it just get out of the way and let the economy recover? RR- Your question is somewhat humorous to me because the Democrats ‘Stimulus’ plan has essentially done both—gotten the federal government technically involved while still letting the economy run on its own. They passed a massive spending bill, called it ‘stimulus’ and mortgaged our children’s future to pay for it. But while Washington DC passed a trillion dollars of special interest spending they did incredibly little to create jobs. If elected officials are going to spend these obscene amounts of money in the name of job creation well at least create jobs out of it. The vast majority of the stimulus money is coming next year (coincidentally right before all these politicians are up for election again). We don’t need jobs a year from now, we need jobs right now.Economies ebb and flow naturally. I believe that the economy is best able to grow when the government takes less out of it. Each dollar the government “redirects” is a dollar that would have naturally been used in the free market system to improve productivity, employ people and provide a service. Government’s intrusion into the natural flow of the markets does little to make economies grow and in fact can get in the way and make matters worse. CS-One of Wisconsin’s other Congressmen, David Obey, is champion of using earmarks & pork in Federal spending, but you have criticized earmarks as simply wasteful spending. Are you willing to take a pledge not to ask for or accept any earmarks? RR- Wisconsin money staying right here at home and not going to the federal government in the first place is the best option for Wisconsin residents. According to the Tax Foundation we’re a donor state--we pay more to Washington DC in tax revenue than we get each year. I would rather that Wisconsin money stay here in our communities than be sent to Arkansas or some other place.Let me be clear, I do not believe that all earmarks are wasteful - some are egregiously wasteful but others may have a genuine need they are resolving. The problem I have is not with the earmark itself but with the process. The idea of “I’ll give you yours if you give me mine” is at the heart of the wasteful process in congress. If an earmark is so important and legitimate, then let’s make the process transparent and have a vote on each one instead of hiding them in some bill that is totally unrelated to the earmark. Refusing to accept earmarks doesn’t really reduce spending if other Congressmen still accept earmarks and support others who do the same. Is there any way to convince enough Congressmen to vote against earmarks? I am not sure, but that does not mean I shouldn’t try. I plan on joining other conservative legislators to work hard at changing the process to reduce wasteful spending and bring all spending into the light of day with accountability and transparency. CS-While on the subject of pledges, are you willing to take a pledge to not raise taxes? RR-Yes. I’ve signed the Americans for Tax Reform pledge to underscore my commitment to the hardworking American taxpayer. As I mentioned earlier, regardless of the economic times the federal government is always looking for more money; politicians will always spend as much as they can and raising taxes would just be like pouring gasoline on an out of control fire. We don’t need gasoline, we need to extinguish the runaway spending spree in Washington. CS- Congressmen use pork projects to win votes in their district, reward donors & supports, and bribe other Congressmen to vote for dubious legislation. Can this abusive practice be stopped without a whole scale change in leadership, or is the current GOP leadership in need of changing?RR- I think many in the new Republican leadership have learned from the past mistakes that came during the Bush Administration, and I certainly hope that they have. Fiscal restraint is not just important, it’s critical. The budgetary insanity that is going on in Congress today is not the ‘Change’ this nation needed in the last election. Many Republicans are prepared to hold the line on spending and put our nation’s fiscal house back in order before it is taken too far down the wrong track like we’re seeing happen today. What I plan on doing when I arrive in DC is partner with any conservative minded legislator that is willing and work hard at helping build strong alliances that can effect real change.CS-What is your opinion of the “Cap and Trade” bill passed by the U.S. House?
RR-It would hurt Wisconsin and would hurt our nation. The fact that the Obama administration was looking to raise money from the bill to spend on other liberal programs underscores that it was a tax. Just recently even the Treasury Department admitted that this energy tax would cost each American family upwards of $1,700 per year. The American people can’t afford that and businesses can’t afford that. Unemployment keeps going higher and higher and the Democrats in Congress are actually wanting to add costs to businesses. This behavior by Congress has become decoupled from reality. This bill may have been better titled “Pack and move” because that is exactly what I think many businesses will do.
CS-Is there any way to achieve “Cap and Trade’s” stated goal of reducing “greenhouse gas” emissions without the huge detrimental effects it would have on our economy?
RR-Incentivize and continue to invest in research and technology development. I hear the phrase often that “The Stone Age didn’t end because they ran out of Stones and the Carbon age isn’t going to end because we run out of oil, coal or gas.” Alternatives will be adopted and widely used as soon as they are economically feasible. The costs of solar, wind and other alternatives continue to decline and with additional development of technology it should not be too long before they are economically competitive with traditional energy sources. CS- Now that gasoline prices have stabilized at reasonable levels, we don’t hear or read much about energy policy in the media. But that could change at any moment if some international crisis caused the price of oil to suddenly spike. What policies would you support implementing as part of our national energy policy? (For example, drilling in ANWAR, off shore drilling, nuclear energy, and conservation measures?)RR- All of the above. Our reliance on foreign oil is not only an environmental issue, it’s an economic and national security issue as well. Our economy is heavily dependent on the resources held in places of the world that aren’t always hospitable to the United States or our interests. Eliminating this dependence needs to be a priority. But not just through lip service, we’ve had that since the Jimmy Carter administration. And you don’t become energy independent by eliminating other options that might be available. We need to safely explore all options to reduce our reliance on foreign sources of energy. A comprehensive approach that starts now makes sense. Unfortunately what we hear from Washington is too dependent on future technologies and as a result I fear that in five years we may just be in the same place as we find ourselves today. CS-I know your foreign policy positions are not fully formulated yet, but could you give our readers your general position on the biggest problems facing US foreign policy: North Korea, Iran policy, the war in Afghanistan and relations with Pakistan?RR- There are some serious and growing foreign policy issues in the world today. Many of these problems did not arise quickly or suddenly and they will not be fixed quickly or easily. To the extent possible the United States needs to work with other nations in the respective regions to accomplish the goals desired. Just as we have a closer relationship with Canada than we do Chile, so too do other nations have closer relationships with their neighbors than we might have. Turkey, for example, has been and can continue to be a valuable ally in the Muslim world and China’s engagement with North Korea is critical to achieving lasting resolution on the Korean Peninsula. We need to defend our sovereignty and our right to defend ourselves and our allies—the safety of the American people will always be first and foremost in my book--but we need to respect the sovereignty of other nations as well. CS-How has the response been to the early stage of your campaign?RR-It’s been very encouraging. The voters are worried about what they see happening in Washington DC today and they are enthusiastic about my candidacy and the real world, pragmatic approach that I bring to issues facing our state and nation today. Voters appear to be ready to embrace a candidate who is genuine, gives honest straight forward answers, and one that they feel they can trust. I have heard time and again how important it is to not just “promote” some politician already in the system. Voters have told me that they want new ideas, new energy and new voices in congress. The days of promoting career politicians may be coming to an end and with it a new generation of civil servants committed to improving things in American instead of improving their own career path is starting. CS-Are you still on schedule to hand over control of your businesses to your successor in mid December, so you can campaign full time? RR- Yes, I’m working overtime to expedite the transfer even earlier so I can focus fulltime on this campaign.CS- How do you respond to criticism that you are not an 8th District resident, and are moving into the 8th District just to run for Congress?RR-I think it’s an attempted distraction by those who don’t want to discuss the issues affecting District 8 residents. I currently live just a couple miles outside the district. (And who knows, with all the gerrymandering that goes on I may be smack dab in the middle of it after the next census) I grew up in the 8th district, went to high school in the district, my business is in the district, most of my work and projects are in the district, I coached high school volleyball for 20 years in the district. As a lifelong resident of this area, I know this district and the issues facing it, and I have a vision for Wisconsin and America that I believe matches this district’s. More importantly Steve Kagen doesn’t. Steve Kagen votes with Nancy Pelosi over 98% of the time. I don’t think Nancy Pelosi’s values are what District 8 residents want or expect from their representative regardless of which side of Appleton they live in. I have the background and roots in this district that make me exceptionally qualified to serve the residents of District 8 and that is what I will do each and every day in Congress. Additionally, if the U.S. Constitution isn’t concerned where I sleep at night I think the voters might not be concerned either. CS- On your website and when speaking, you’re not shy about asking people to donate money if they support you. Almost everyone - politicians (especially “reformers”) the media, the public - complains about money having too much influence in politics. Why don’t you?RR- I do think money has too much influence and your characterization that I don’t isn’t accurate. But yet money is necessary to communicate in any campaign. The district is large and getting the message out about my campaign will require funds. The reason I am not shy is because I believe in the cause of my campaign, and I believe when someone donates money to my campaign, they have some “skin in the game” and are more likely to hold me accountable in how I represent them. Would you prefer that we just have the super rich as our representatives? Should only those with enough of their own money to buy media and hire the best advertising agencies be the only ones who run? Sounds like what we have now.Yet, it’s taken some getting used to for me to ask for campaign contributions, but this is not about Reid Ribble it’s about the future of our nation. It’s about what kind of world my grandson is going to grow up in, so if it takes me asking for donations to help fund this effort, I can live with that. CS-Since Congressional campaigns are so expensive ($2 million), do you anticipate, or are willing to if necessary, self-finance your campaign, at least partially? RR- I am sure I will do some modest funding. It is my campaign isn’t it? But if I fund it all or a large part of it I leave the voters out of the equation. By not self funding I must build into my campaign the discipline to do the hard work of talking with voters and asking for their support. Representatives who mostly self fund can often find their support a mile wide and an inch deep and as such are accountable to no one but themselves. This is in part why we have so many elitists in government now. As I mentioned above, I am going to involve people in the process and although I am at the beginning of the campaign I believe that as a result I will see a more engaged volunteer base and stronger, deeper support.CS-Besides visiting your website, do you have any “meet and greets” or speaking events coming soon for those wishing to learn more about your campaign? RR-We have a number of them scheduled and more and more getting booked all the time. The best place to find out time/location information is on our website or you can email Krystal Tucker at krystalt@ribbleforcongress.com to sign up to host an event or attend an event that’s already scheduled. I plan to talk with as many voters as I can so the more the better. CS- Thanks again for taking time to chat with The Inside Scoop. Good luck in the campaign. |